Sport

Just when you thought that the U.A.E. had exhausted its list of firsts, the Ultimate Fighting Championship (U.F.C.) landed in the Emirates capital, Abu Dhabi, the first time in this region. Usually an indoor event, this was also the first time the UFC, comprising some of the world’s greatest mixed martial artists, was held in an outdoor arena.

The Dubai World Cup 2010 offered horse racing enthusiasts and the glitterati set alike the hospitality only the Emirati can provide. Incorporating the opening of the iconic Meydan Grandstand and Racecourse – the new home of the Dubai World Cup – an extension of the programme has meant that the meeting now stages a total of eight races, making the meeting worth a phenomenal US$26.25million.

For its 10th anniversary, the 2010 annual Laureus World Sports Awards were this year staged in Abu Dhabi’s Emirates Palace. Hailed as the Oscars of the sporting world, the star-studded Laureus Awards is the premier recognition event to celebrate the world’s finest professional athletes of the year.

The PGA European Golf Tour’s season-ending Dubai World Championship, the culmination of The Race to Dubai, saw 60 players tee off for the finale. Held at Jumeirah Golf Estates’ newly opened Earth course, and with the grand prize of US$7.5 million to be divided amongst 15 winners at stake, the final came to an exciting conclusion with Lee Westwood winning the championship.

Creative Technology has enjoyed a long and successful relationship with the European PGA through closed circuit TV provider Viewpress Television.